In June 2014, The Dutch Colour Powder team (www.kleurenpoeder.nl) had the immense pleasure and honor to work with the ALS foundation to create an absolutely wonderful event. Over 5000 boys, girls, students, adults and even seniors participated in the Rainbowrun040 in Eindhoven The Netherlands. This run had 10 Colour points where all participants were coloured from head to toe with our Colour Powder. Our Dutch team have had a major influence in this event, by supplying over 2000 kilo of ColouredPowder with a large discount, and helping the organisers of the RainbowRun with executing the actual colour run in the best possible way. In order to raise even more money for the ALS foundation, our Dutch Team was also present with a market stall where they sold individual bags of powder, of which part of the revenue went to the ALS foundation.
It was a true colour fest the entire day. Even after running the 5 kilometers, all the participants were still up for a fantastic party. At the end of the day, over £ 80.000(!!) was raised for the ALS foundation. This money will be used for additional research to find a better cure for this horrible disease, the acronym of which stands for Amyotrophic Lateral Sclerosis. It is one of the most severe and paralyzing nerve diseases, for which more money for research is an absolute must.
Please watch the video below to get an idea of what this amazing event was like! Enjoy!